The links between active cooperation and eco‐innovation orientation of firms: A multi‐analysis study

The environmental orientation of companies is key for firms to gain a competitive advantage against peers. However, the high level novelty and uncertainty involved with eco-innovations requires additional knowledge capabilities that go beyond firm can be achieved through cooperation. Thus, it crucial analyse how cooperation affects elements drive eco-innovation. This study tests impact on while innovating using structural equation modelling partial least squares multigroup analysis fuzzy-set qualitative comparative sample Spanish companies. Results suggest do not cooperate are less eco-innovation-oriented show lower dependence external information sources, although their product process innovation higher. work leads some theoretical conclusions implications researchers practitioners.